Public Relations Officer
What is it like to be a Public Relations Officer?
Public relations officers review communication policies within an organisation and develop and implement communication programs and strategies. Duties that a public relations officer might carry out include developing and implementing targeted communication plans, creating public awareness campaigns and improving organisation, public and media relations.
Public relations officers work in a variety of settings including corporate public relations companies, consultancy, government organisations, lobby groups, charity organisations, community organisations, among many others.
For more information about a career as a Public Relations Officer, visit the Job Outlook website.
This data shows historical and projected employment levels (thousands) for this occupation. Data should be used as a guide only. Source: ABS Labour Force Survey.
This data shows average weekly cash earnings for the occupation (rounded figure). These figures are indicative and cannot be used to determine a particular wage rate. Data should be used as a guide only. Source: ABS Employee Earnings and Hours, Australia, May 2014.
Is it right for me?
Public relations officers have the ability to build professional relationships and are confident in their writing skills. As a public relations officer you will have the ability to pay close attention to detail while working under pressure and to deadlines.
- Interested in people
- Good analytical skills
- Good oral and written communication skills
- Able to write concisely
- Good organisational skills
- Interested in current affairs
- Able to work under pressure
- Aptitude for working with computers.
To become a Public Relations Officer
To be able to become a Public Relations Officer, your study options will change based on your previous study experience or your preferred study pathway:
- Bachelor of Arts (double major in Public Relations Studies and Contemporary Media Studies)
- Bachelor of Communication and Media (double major in Public Relations / Public Relations Extended and Communication and Media Studies)
Which pathway is best for you is individual in nature. Contact a career counsellor to explore these options further.