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Summary
Bachelor of Business and Commerce Major Marketing (BBCM)

Study Mode
  • On-campus
  • Online

Start
  • Semester 1 (February)
  • Semester 2 (July)
  • Semester 3 (November)

Number of Units
  • 24 units

Duration
  • 3 years or part-time equivalent

Campus
  • Springfield
  • Toowoomba

View USQ Handbook
Program Information Set

Deliver value to customers and organisations

Are you creative, self-motivated, like to work in a team, organised but flexible, and most of all are interested in how people think and act? Then USQ’s Bachelor of Business and Commerce (Marketing) may be the degree for you. Marketing encompasses the steps taken to position your product or services into the hands of potential customers. As such, it can focus the energy and resources of an organisation to their best potential for maximum gain in the marketplace.

The marketing major provides you with opportunities to learn relevant marketing theories and principles in a real-world context through the use of case studies and applied activities. You will also have the opportunity in your final year to complete a professional work experience course where you’ll work with an organisation to complete a project.

In addition to your chosen specialisation of Marketing, you can choose to study another area in-depth with a second major, or broaden your knowledge with a combination of minors and approved courses. These can be chosen from business and commerce-related courses or why not try courses in Advertising, Public Relations or Communication and Media Studies.

Professional accreditation

The Marketing major within the Bachelor of Business and Commerce is accredited by the Australian Marketing Institute (AMI) and students are eligible for credit towards becoming a Certified Practicing Marketer (CPM) upon completion. 

As a graduate, your marketing degree will not confine you to an industry, a country, or a type of business, offering you a world of opportunities. Your career path may include advertising coordinator, marketing consultant, marketing researcher, advertising manager, product or brand manager, distribution manager or sales manager.

Courses to be studied Units
Core courses 8
plus 1 x 8-unit major 8
plus 2 x 4-unit minors
or 1 x 4-unit minor and 4 approved courses
8
Total 24

Refer to the USQ Handbook for courses to be studied and recommended enrolment patterns.

How much will it cost?

Approximate annual costs1 for your first year of study (8 units) in this program are:

Study Mode Cost
Commonwealth supported AUD 10399
Domestic full fee paying AUD 18490

Loan to help you pay your fees

You may not have to pay your course (subject) fees upfront. HECS-HELP and FEE-HELP allows you to defer your fees until your income reaches a certain level.

You may also be eligible to receive financial support from Centrelink.

Scholarships and financial assistance

You may be able to apply for scholarships to help with your study costs.

1 These are indicative annual fees for 2017 and costs will vary depending on the actual courses selected during your study. Fees may also vary from year to year as they are reviewed annually.

16/64
OP/Rank
This is the 2017 OP / Rank for this program.
Bonus points may help you get into the program of your choice by increasing your OP/Rank. The bonus points don’t apply to all applicants or all programs. Please read the information on USQ’s Admissions Bonus Schemes carefully to find out what you may be eligible for.

Entry Requirements

  • Year 12 English (4 SA) or equivalent
  • Maths A (4 SA) is assumed

English Language Requirements

You are required to satisfy the applicable English language requirements. This program requires a minimum of IELTS 6.0 or equivalent.

If you do not meet the English language requirements you may apply to study a University-approved English language program.

Alternate pathways

A number of other pathways are also available if you haven't been able to study previously or don't meet the requirements for entry into your program of interest.


How to apply

Apply with QTAC
If you're new to USQ
OR
Apply with USQ
If you're a current or previous USQ student (Not Head Start students)

QTAC codes

Mode Codes
Toowoomba 904501
Springfield 924501
Online 904505

Closing dates

Applying directly to USQ:

  • Semester 3, 2017 - applications close Monday 6 November, with semester 3 commencing on Monday 13 November 2017.
  • Semester 1, 2018 - applications close Monday 19 February, with semester 1 commencing on Monday 26 February 2018.
  • Semester 2, 2018 - applications close Monday 2 July, with semester 2 commencing on Monday 16 July.

If you are applying via QTAC, you will need to check the QTAC closing dates.

Credit for previous study or work experience

You may be eligible for credit if you have previously studied or have relevant work experience. This will help to reduce the number of courses that you need to study to finish your program.